US companies trying to focus on the US Hispanic market.

Hispanics are the fastest growing minority in the U.S. A report by the FDIC states that 50% of the growth in the retail banking market for the next decade will come from the Hispanic market.  Surprisingly, many companies think that all they need to in order to capture that market is to translate their materials into Spanish.

Merely translating text is not enough. There is much more that has to be done to be successful. North-South Consulting will help identify the needs, the steps, and methods to enter this quickly growing market.

Cultural differences must be considered, as well as the fact that in many cases, U.S. Hispanics are first or second generation immigrants.  Life experiences shape the way of thinking, the approach to life. These factors impact the way in which decisions are made.

Key to successful integration is to have a clear understanding of the way your target- market thinks and makes its decision: What are the motivating drivers? What are the needs and desires?

We at North-South Consulting will help you to first, ask yourself the right questions, and then to answer those questions so that a successful plan can be designed. We will help you design the appropriate approach.

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